About Us

Amabie in a snapshot...

  1. Our Name:
    Our website was inspired by the beauty of mermaids. We named our site after Amabie ("uh ma be ay"), a legendary mermaid, for her glow and youthful spirit.
  2. Our Mission:
    We hope to help you easily find reviews when searching for beauty products in and from Asia as well as make it easy to write about your beauty experiences.
  3. Our Users:
    We welcome everyone!! Amabie is intended for anyone looking to find and/or write beauty reviews based on personal experience.
  4. Our Beauty Community:
    Connect with those who share your interest and passion for beauty. Feel free to ask or answer questions and share recommendations with each other!
  5. Our Commitment to You:
    We encourage a positive and supportive environment amongst users to keep Amabie a positive platform.

More about Amabie...
When shopping for beauty products in Asia or searching globally for Asian beauty products, the selection process can be overwhelming due to the endless options and new beauty innovations.

Our goal is to help you find opinions and reviews on these beauty products in a personalized and speedy manner. includes reviews on skincare, makeup, hair, etc. as well as advice and suggestions from your peers and the beauty community.

Our site aims to help you find the answer to these common questions:
What are the best beauty products for you according to your preferences?
What is the best skincare for your skin needs or best haircare for your hair needs?
What will help you get rid of your acne, eye dark circles, eye bags, wrinkles, or imperfections in general?
What is the best makeup (mascara, eyeliner, blush, etc) that will enhance your natural features? What are the most long lasting, waterproof products?

Long story short...

If you would like to know more about...

  • "FAQ" - Find the answers to frequently asked questions questions here.
  • "Review Tips" - Unsure how to write a review? Click here for help.

We hope you find this site useful and enjoyable. The Amabie team is always looking to improve your experience. If you have any questions or concerns, visit our "Contact Us" page to be in touch with us!