Privacy Policy

Thank you for using Amabie!

Amabie is an online platform for anyone and everyone interested in beauty reviews, beauty products, and beauty tips! Our goal is to provide you with an easy way to access beauty reviews and share your experiences with various beauty products (inclusive of Asian beauty products, such as Japanese beauty and Korean beauty products). You do not need to be a registered User to search or view our beauty reviews, but you must be a registered User in order to post beauty reviews, comment on our beauty forum or engage in any type of communication on our site.

Amabie is a New York based company, whose servers are housed in the United States. All personal information we collect from our international Users is transferred to the United States and processed according to US law.

Amabie LLC and its Taiwan branch, 美麗人魚(collectively “Amabie”, “Amabié” , “we”, or “us”) has established this Privacy Policy to explain how we collect, use, and disclose information that we obtain from you (any visitor, or registered User) in connection with your use of our services, including through our online applications, inclusive of,, 美麗人魚.com, and (the “Services”). Our Privacy Policy applies to all registered Users or visitors, who access the Service ("Users").

At Amabie, we are committed to protecting your privacy. Our Privacy Policy explains how we and some of the companies we work with collect, use, share and protect information in relation to our mobile services, website, and any software provided on or in connection with our service as well as your choices about the collection and use of your information.

By using our Service you understand and agree that we are providing a platform for you to post content, including beauty reviews, photos, beauty ratings, comments, beauty tips, and other materials ("User Content"), to the Service and to share User Content publicly. This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Service. When you use our Services, such as visiting our website(s), you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.

Irrespective of which country you reside in or supply information from, you authorize Amabie to use your information in the United States, Taiwan and any other location where Amabie operates.

Our Privacy Policy applies to all those who use our Services, including those Users just visiting the websites. If you have any concern about providing information to us or having such information displayed on our Services or otherwise used in any manner permitted in this Privacy Policy and Terms of Service, you should not become a registered User, visit our websites, or otherwise use our Services.

Note that when you are on our site, you may be directed to and/or click on other websites. Our Privacy Policy does not apply to these sites that we do not own or manage, the practices of companies that we do not own or control, or to people that we do not employ or manage. These other sites may send their own cookies to Users, or otherwise collect data or solicit personal information.

Any questions or concerns regarding this policy should be directed to

Our Privacy Policy

  1. What Information Do We Collect and How Do We Use It?

    We collect the information described in this section to provide our Services to you and make them better, develop updates, and protect Amabie and our Users. We also use the information we collect to offer you customized content, such as suggested products or beauty reviews, or relevant advertising, provide you with activity updates involving you and allow you to more easily find your friends. When you use our Services, you allow us to collect or agree to provide us with certain information, such as described below:

    1. Account Information:

      In order to communicate while using our Services, post a beauty review or receive beauty product suggestions, you must register for an account. This shall include your name, email address you used to register, profile picture, birthdate, location, and any other information you provide us. By having an account, you are joining the Amabie community, which holds you responsible for your actions when using the Services, such as receiving praise for your helpful beauty product reviews or useful beauty tips, or holding you accountable for any inappropriate content that you post. The personal information that you provide to us may reveal or allow others to identify aspects of your life that are not expressly stated on your profile (for example, your picture). You understand that, by creating an account and filling out information on your profile, Users (as well as Amabie) will be able to identify you by your Amabie profile. Users can search for you by your Username or your registered email address.

      You also may give us permission to access your information in other services. For example, you may link your other social media accounts (such as Facebook, Twitter, Tumblr, etc.) to Amabie, which allows us to obtain information from those accounts (such as your friends or contacts). The information we get from those services often depends on your settings or their privacy policies so please check those policies as well.

    2. Public Content:

      A publicly accessible area is any area of Amabie that is accessible by the general public and may be indexed by search engines. Please be aware that all beauty reviews, questions, answers, User profiles, and the beauty forum comments are all publicly accessible areas so that when you post content to these areas, your content, including your Username as the contributor, may be displayed in search engine results. You should exercise caution if you choose to disclose personally identifiable information in a publicly accessible area, such as your profile. Remember that this information may remain indefinitely in the publicly accessible area of the Service. You are solely responsible for any information that you disclose and disseminate on publicly accessible areas.

      We may collect all information that you contribute or upload to the Amabie websites, including beauty reviews, questions, answers, forum comments, beauty tips, photos, comments, finding beauty reviews “helpful” or beauty tips “useful”, wishlists, and account profile. We may display this information publicly through the Amabie websites, use it to enhance the Amabie experience (including allowing for you to have more personalized recommendations with respect to products that showcases on the websites), and share it with third party partners.

      If you have a concern about any personally identifiable information you have posted on any publicly accessible areas, please contact immediately.

    3. Contacts:

      You can invite your friends to join Amabie by providing us with their contact information, or by allowing us to access your contacts from your computer, mobile device, or third party sites to select which friends you want to invite.

      You acknowledge that by using Amabie services, such as “Invite Friends,” “Recommend to a Friend” and “Share my Wishlist,” you may be sending this invitation outside of our website to that person by providing their email address. This message is not a spam message from Amabie since it is User-generated even though the invitation will come from our website. Also note by sending it to this User, you are sharing their contact information with us. For example, if you choose to invite someone to the Service through our "Invite friends" feature, you may select a person directly from the contacts list on your device and send an email. You also understand and agree that you are responsible for any charges that apply to communications sent from your device, and because this invitation is coming directly from you, we do not have access to or control this communication.

    4. Communications:

      We may collect any communications that you make using the websites directed either to Amabie, the general public, or to other Users, including all beauty review posts, all comments, messages and compliments (such as “helpful” and “useful”). When you sign up for an account or use certain features, you are opting to receive messages from other Amabie Users, businesses, and Amabie itself. We can communicate with you messaging, email, and other ways available to us. We may send you messages relating to the availability of the Services, security, or other service-related issues. We may also send you marketing communication. You can manage some of your messaging preferences (in Privacy Options) but note that you cannot opt out of receiving certain administrative, transactional, or legal messages from Amabie.

      We may also track your actions in response to the messages you receive from Amabie such as whether you deleted, opened, or forwarded such messages. If you exchange messages with others using Amabie, we may store them in order to process and deliver them. Note that we may also collect information that other people provide when they use our Services, including information about you, such as when they send you messages, mention you, or share and send you beauty product recommendations.

      Amabie may not deliver messages that we believe to be objectionable, including spam messages, requests to exchange reviews for compensation, or other harmful speech.

      Note that if you contact us (even if you are not a registered User), we may keep your message, email address and contact information so we can respond to your request.

    5. Third Parties

      We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User. If you are logged in as a registered User when you visit sites with our plugins, we use this information to recommend tailored content to you.

      Third-party ad partners may share information with us, like a browser cookie ID, website URL visited, mobile device ID, or cryptographic hash of a common account identifier (such as an email address), to help us measure and tailor ads. For example, this allows us to display ads about things you may have already shown interest in off of our Services. Further, we allow third parties to look-up profile information using your email address or Username.

      When you visit or leave our Services by clicking a hyperlink or when you view a third-party site that includes our plugin or cookies (or similar technology), we automatically receive the URL of the site from which you came or the one to which you are directed. We also receive the internet protocol (“IP”) address of your computer or the proxy server that you use to access the web, your computer operating system details, your type of web browser, your mobile device (including your mobile device identifier provided by your mobile device operating system), your mobile operating system (if you are accessing Amabie using a mobile device), and the name of your ISP or your mobile carrier. We may also receive location data passed to us from third-party services or GPS-enabled devices that you have set up. Most mobile devices allow you to prevent real time location data being sent to us, and of course we will honor your settings.

      Also, if you opt to bind any Service account to a third party social media service (including Facebook, Twitter, Pinterest or other similar service), you can share content from our Services to these third party, in accordance with your account settings (which you may change at any time) and respective policies of these third parties. Note that we allow the option to share and we will never post on your behalf without your prior authorization.

      Online advertisers typically share information with the websites or apps where they run ads to measure and/or improve those ads. We also receive this information, which may include information like whether clicks on ads led to purchases or a list of criteria to use in targeting ads.

    6. Technical Information

      We may collect information about your use of the Services, such as your search activity, account sign up, content that you provide, shares, the pages viewed, the date, duration, and time of visits, and transactions or other activities initiated through the websites. This technical information that may be collected includes:

      Log data: We receive Log Data when you interact with our Services, for example, when you visit our websites, sign into our Services, interact with our email notifications, use your account to authenticate to a third-party website or application, or visit a third-party website that includes an Amabie button or widget. Log data are records of activity created by the computer that delivers the webpages you request to your browser. For example, log data may record the search term you entered or the link you clicked to bring you the webpage. This Log Data may include your Internet Protocol address, the address of the web pages you visited that had Amabie features, browser type and settings, the date and time of your request, how you used Amabie, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms and cookie data. We use Log Data to provide, understand, and improve our Services, to make inferences, like what topics you may be interested in, and to customize the content we show you, including ads.

      Cookie data: A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies do not typically contain any information that personally identifies a User, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

      Among the information that may be collected through the use of cookies include: browser type, OS type and version, device type used to access websites, browser language, IP address, mobile carrier, phone number, unique device identifier, advertising identifier, friends identifier, location (including geolocation, web-server logs, web beacons, clear pixels, or pixel tags, beacon based location, and GPS location), and requested and referring URLs. Cookies also enable you to easily share content on Amabie. For mobile devices, we use Cookies and similar technologies in ways that are similar to when you are accessing the web from a computer.

      In addition to the information above, we also use flash cookies, web beacons, metadata, and advertising technologies to automatically collect information about your activities and interests on and off our websites, to improve our services, increase security measures as well as show you content and advertising that’s most relevant to you.

      Flash cookies (also called Local Shared Objects or “LSOs”) are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, and other similar services.

      Web beacons are small graphic images on a Web page or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by Users, or tracking the performance of e-mail marketing campaigns.

      Geo-location technology refers to technologies that permit us to determine your location. We may ask you to manually provide location information on our website, or to enable your mobile device to send us precise location information. We may also automatically collect general location information from your web browser.

      Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted. Users can add or may have Metadata added to their User Content including a hashtag (e.g., to mark keywords when you post a photo), geotag (e.g., to mark your location to a photo), comments or other data. This makes your User Content more searchable by others and more interactive. If you geotag your photo or tag your photo using other's APIs then, your latitude and longitude will be stored with the photo and searchable (e.g., through a location or map feature) if your photo is made public by you in accordance with your privacy settings.

      We still use cookies if you don’t have an account, have logged out of your account or have visited, to help us protect our Services, save your preferences (such as language preference), and the people who use it from malicious activity. For example, these cookies help us detect and prevent denial-of-service attacks and the mass creation of fake accounts.

      If you have cookies on your browser or device, we read that cookie when you visit a site with a social plugin. Although we do not use cookies to create a profile of your browsing behavior on third-party sites, we do use aggregate data from third parties and data from your profile and Amabie activity to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers.

      This table gives some more information about what we use cookies for:

      Categories of Use Description

      If you're signed in to Amabie, cookies help us show you the right information and personalize your experience.


      We use cookies to enable and support our security features, and to help us detect malicious activity and violations of our Terms of Use.

      Preferences, features and services

      Cookies can tell us which language you prefer and what your communications preferences are. They can also help us to provide you with personalized suggestions.


      We may use cookies to show you relevant advertising both on and off the Amabie site. We may also use a cookie to learn whether Users who saw an ad on Amabie later visited the advertiser's site. Similarly, our partners may use a cookie to determine whether we've shown an ad and how it performed, or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off Amabie, such as after you've visited a partner's site or application.

      Performance, Analytics and Research

      Cookies help us learn how well our site and plugins perform in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access Amabie from other websites, applications, or devices such as your work computer or your mobile device.

      By visiting our Services, you consent to the placement of cookies, beacons and the above listed technology in your browser and emails in accordance with this Privacy Policy.

      Most browsers allow you to refuse to accept cookies or delete pre-existing cookies. However, if you limit the ability of websites to set cookies, your overall User experience will not be as positive as it could be, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information. Note that in order for us to recognize that you have opted out of cookies, we have to place our Amabie opt-out cookie on your device so we can know not to set other Amabie cookies the next time you visit. If you use Amabie without changing your browser settings, we'll assume that you're happy to receive all cookies on the Amabie website.

      To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit,, or

      Device information: In addition to log data, we may also collect information about the device you’re using Amabie on, including what type of device it is, what operating system you’re using, device settings, device location, connection information, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

      We receive your information through our various websites, APIs, email notifications, applications, buttons, widgets, ads, our other covered services and from other third parties. When using any of our Services you consent to the collection, transfer, storage, disclosure, and use of your information as described in this Privacy Policy. Collecting this information helps us provide consistent Services across your devices.

      In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

      • Provide, improve, test, and monitor the effectiveness of our Service
      • Develop and test new products and features
      • Monitor metrics such as total number of visitors, traffic, and demographic patterns
      • Diagnose or fix technology problems
      • Automatically update the website
  2. With Whom and When Do We Share Your Information?

    Information about our Users is an important part of our business, and your personal private information is never for sale. We may combine your information with other information in a way that it is no longer associated with you and share that aggregated information. We only share User information as described below.

    1. User Consent or Direction

      We may share or disclose your information at your direction, such as when you authorize a third-party web client or application to access your account. Other Users may share or disclose information about you, such as when they mention you or recommend a beauty product to you. If you’ve shared information with another User who accesses Amabie through a third-party service, keep in mind that the information may be shared with the third-party service.

    2. Third Party Accounts

      We may allow third parties to use cookies through the Services to collect the same type of information for the same purposes as Amabie does for itself. Third parties may be able to associate the information they collect with other information they have about you from other sources.

      If you sign up for Amabie using a third party account or link your Amabie account to your account with a third party service, we may receive information about you from such third party service. We may use this information to help you create your account on Amabie and connect and share public content with your friends and followers. You can manage how you link your Amabie account to third party services. Please note that if you interact with Facebook, Google, Twitter, or other third party icons through the Service, including "Like," "Share," or similar buttons, those companies may collect information about you, such as your device’s IP address, and they may post about you, such as when you “Like” something on their website. Your interactions with these and other third parties are governed by the third parties’ privacy policies.

    3. Aggregate Information:

      We may share User information in the aggregate with third parties, such as advertisers and content distributors. For example, we may disclose the number of Users that have been exposed to, or clicked on, advertisements. We want our advertising to be as relevant and interesting as the other information you find on our Services. With this in mind, we use all of the information we have about you to show you relevant ads. We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.

    4. Advertisers:

      We do not share any of your personal information with advertisers or with third parties for direct marketing.

      We may display targeted advertisements based on anonymized or pseudonymized data and information, and we may also display targeted advertisements based on personally identifiable information. By interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

      We will allow third party companies that show advertisements on some of our pages to set and access their cookies on your computer. Other companies' use of their cookies and device identifiers is subject to their own privacy policies. Advertisers or other companies do not have access to Amabie cookies. We do not necessarily have access to or control over the cookies they use. Please note that opting out does not prevent the display of all advertisements to you.

      Additionally, we may share non-personally identifiable information from or about you with third parties and advertisers, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier to facilitate the display of targeted advertising. You may be able to limit our sharing of some of this information through your settings, as described in Section 1 above. We do not share your personal information (such as your email address) with any third-party advertisers or ad networks for advertising without your separate permission. Also, advertisers will receive the URL of the page that you are on when you click an ad on or through our Services.

    5. Service Providers:

      We use a variety of third-party services to help support or provide our Services, and to help us understand and improve the use of our Services, such as Google Analytics. These third-party service providers may collect information sent by your browser as part of a web page request, such as cookies or your IP address.

      We may also rely on third party providers to perform certain services for us in connection with your use of the Services, such as communications and hosting services, network security, investigating fraudulent activity, technical and customer support, analyzing, tracking and reporting functions, quality assurance testing, our own marketing of the Service, and other functions. We may share information from or about you with these third party providers so that they can perform their services or complete your requests.

      These third party providers may share information with us that they obtain from or about you in connection with providing their services or completing your requests. Third party providers may also share this information with their subsidiaries, joint ventures, or other companies under common control. Some of our web pages utilize framing techniques to serve content to you from our third party providers, while preserving the look and feel of the Services. In such cases, please note that the information you provide is being provided to the third party. We will not share your personal information such as name or email address with these parties.

      This privacy policy does not cover information that you submit on other websites, even if we communicate with you on those sites.

    6. Businesses on Amabie:

      We may share information from or about you (such as your age and pronoun preference), your devices, and your use of the Service (such as which businesses you bookmark or call) with businesses listed on Amabie.

    7. Links:

      The Services may contain links to unaffiliated third party services. Except as set forth herein, we do not share your personal information with them. Amabie is not responsible for the privacy practices of any other party or website and we suggest you read the privacy policies on or applicable to all such third party services. We may keep track of how you interact with links across our Services, including our email notifications, third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our Services, to provide more relevant advertising, and to be able to share aggregate click statistics such as how many times a particular link was clicked on.

    8. Investigations:

      We may share your personal information in order to protect the legal rights of our company, our employees, our agents, and our affiliates, to protect the safety and security of our visitors, to detect and protect against fraud, or to comply with law or legal process. It is possible that we may need to disclose personal information, profile information, or information about your activities as when required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is reasonably necessary to:

      • Investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies;
      • Comply with legal process and law enforcement instructions and orders, such as a search warrant, statute, judicial proceeding, or other legal process served on us;
      • Enforce the Terms of Service, investigate and defend ourselves against any third-party claims or allegations, or protect the security or integrity of our Service; or
      • Exercise or protect the rights, property, reputation, or safety of Amabie, our Users, affiliates, personnel, or the public.

      We will attempt to notify Users about legal demands for their personal information when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. In light of our principles, we may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but do not commit to challenge every demand.

      If you have a concern or complaint about content created by others through the Services, Amabie may share the substance and nature of your complaint with the contributor of that content in order to provide an opportunity for the contributor to respond.

    9. Business Transfers:

      If another company acquires some, or all of the assets of Amabie, we may share your personal information with that company and that company may use and disclose personal information for purposes similar to what is described in this policy. Amabie may also share personal information with prospective purchasers to evaluate the proposed transaction.

      We limit access to information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

    10. Do Not Track (DNT):

      Our website does not currently respond to a Do Not Track ("DNT") or similar signal as it awaits the results of efforts by the policy and legal community to determine the meaning of DNT and the proper way to respond. We do not allow other parties to collect personally identifiable information from Users on Amabie.

  3. How and Where Do We Store Your Information?

    Your information may be collected through the Service may be stored and processed in the United States or any other country in which Amabie, its Affiliates or Service Providers maintain facilities and servers. Therefore, we may process your information outside the country where you live.

    Amabie, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

    By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which Amabie, its Affiliates or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

    We may transfer your information and process it outside your country of residence, wherever Amabie, its affiliates and service providers operate.

    We retain the personal information you provide while your account is in existence or as needed to provide services. We may retain your personal information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes between Users, prevent fraud and abuse, or enforce this Privacy Policy and our Terms of Service. We may retain personal information, for a limited period of time, if requested by law enforcement.

    We store data for as long as we deem necessary to provide Services.

    You can delete your account any time. However, when you delete your account, your reviews will not be deleted and may remain public on the site. Also, keep in mind that information that others have shared about you is not part of your account and will not be deleted when you delete your account.

  4. How Can You Manage Your Privacy?

    Protect Your Password: Protect your account and do not share your password. Amabie employees will never ask you for your password so please never give it to anyone.

    Consider Your Contributions: Please think carefully before you post personal information. This includes information like where you live, your name, contact information, or publicly displaying your accounts from other social medias. You can change your Amabie information at any time by editing your profile, contacting us at to delete content that you have posted, or by closing your account. You can also ask us for additional information we may have about your account. Other Users may be able to identify you, or associate you with your account, if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Service pseudonymously, though doing so could detract from the credibility of your contributions to the Services.

    Keep in mind that all beauty reviews, compliment clicks, User profiles and comments on the website are public. You can remove content that you posted on a public space by e-mailing details to Note that we will endeavor to honor your request to remove information, however, our removal of your information does not completely erase that information from the internet. For example, historical copies, or “caches,” may remain.

    Review “My Profile”: This section of the site will show your information what is displayed to the public, including to both registered and non-registered Users of Amabie. You can manage what is publicly displayed through the “Privacy Options,” under “Manage My Settings.” You can also choose to “Edit My Profile” to edit information you have inputted. We do suggest if you want the personalized recommendations to keep the information in your profile and adjust your Privacy Options instead.

    Adjust Your Privacy Options: In “Privacy Options,” you may choose what is displayed to the public, your followers, or just yourself (private). For example, private display means the public cannot see a selected option, such as your specific hair-type, of your personal profile. If you choose public, then reviewers would be able to see what type of hair you have. Note the publicly displayed information can be very helpful to other reviewers as they may be able to relate to you and help them make an informed decision on a product.

    Category How To Manage Your Settings
    Edit My Profile You can update your name, e-mail address, and other preferences by logging into your account and clicking on the “Manage My Settings” page or emailing us at
    Change My Password You can update your password here by entering your old password and inputting your new password, which must be a minimum of 6 characters.
    Email Subscription You can choose to subscribe to our newsletters and emails. You may also choose to unsubscribe by clicking on the “unsubscribe” link at the bottom of any promotional e-mail that you receive. You can also edit your e-mail preferences under “Email Subscription.”
    Privacy Options You can adjust your privacy options to allow what is displayed to what audience here as well as who can message you, mention you, etc.
    Alert Options You can also adjust what alerts you will receive, such as when people mention you, send you a recommendation, etc.

    We offer you options for the majority of your profile, but there are some options that are not available for adjustment. Note there is no option to adjust privacy for Username, followers and number of people you are following, as those will remain public. There are also no options for privacy for last name or email address as those will remain private, unless you choose to publicly display them.

    E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Amabie if your computer supports such capabilities. If you do not want to receive e-mail or other mail from us, please adjust your Email Options. New categories of marketing communications might be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive. We reserve the right to send you certain communications, such as service announcements and administrative messages and other communications relating to the Amabie service, without offering you the opportunity to opt out of receiving them.

    Messages: Please also note that the messages you send or receive using the Services are only private to the extent that both you and the person you are communicating with keep them private. For example, if you send a message to another User, that User may choose to publicly post it. Also, Amabie may access and disclose such messages in the course of investigations relating to use of the Services and to detect spam messages, harassment and/or any other wrongdoings or illegal activities. If you are being harassed or irritated in any manner through the messaging system by another User, please block that User and/or contact us at

  5. Our Commitment to Security

    We take protecting our Users’ personal information very seriously and utilize follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of electronic communications or storage is 100% secure. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Therefore, while we strive to ensure that your personal information is protected, we cannot guarantee its absolute security. Please know that the Internet is not a secure environment so be careful, select strong passwords and keep your password a secret. It is your responsibility to protect the security of your login information. As stated earlier, Amabie employees will never ask for your password.

    Access to your data on our Services is password-protected, and data is protected by SSL encryption when it is exchanged between your web browser and the Services. We also offer secure https access to the Amabie website. To protect any data stored on our servers, we also regularly monitor our system for possible vulnerabilities and attacks, and we use a tier-one secured-access data center. Please note that all communication with other Users through Amabie is not encrypted, and we strongly advise you not to communicate any confidential information through these means.

    Your privacy settings may also be affected by changes the social media services you use to connect to Amabie. We are not responsible for the functionality, privacy, or security measures of any other organization.

  6. What Do You Do If You Have a Privacy Complaint?

    Please contact us at and be clear and concise so that we may identify the exact issue. For content to be considered for removal, an individual must be uniquely identifiable.

    In the description area, please specify what you are wearing or doing that differentiates you from others within the photo or post.

    If you are reporting a comment made, please include the commenter's Username in the Username field.

    Note that privacy complaints must be first-party claims.

    We do not accept claims on behalf of third parties (such as family members, co-workers, employers, etc.) except in the following situations:

    • the individual whose privacy is being violated, is a vulnerable individual, is a minor, or is deceased, or
    • you act as a legal representative for the individual whose privacy is being violated

    If we remove your review or photo for a privacy violation, please do not upload another version featuring the same people or circumstances. These individuals will likely file another privacy complaint or report you for harassment. We are serious about protecting our Users and suspend accounts that violate people's privacy. Continuous harassment is subject to being banned from our site. We do not review or accept agreements that grant consent before the photo or review was uploaded and will remove the photo or review based on the filed complaint.

    If a privacy complaint is filed, the Amabie Team will then review the complaint. At no point will your identity or contact information be released to the uploader without your consent. Our communications to you about this process will be sent to your registered email address.

  7. How Do I Close My Account?

    You can close your account by contacting us at

    We will remove your profile from view, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. Note that we will keep your product reviews public. Information you have shared with others or that others have copied may also remain visible after you have closed your account or deleted the information from your own profile. Closed accounts will show an unknown User as the source. In addition, you may not be able to access, correct, or eliminate any information about you that other Users copied or exported out of our Services, because this information may not be in our control. Your public profile may be displayed in search engine results until the search engine refreshes its cache. Keep in mind that search engines and other third parties may still retain copies of your public information, like your User profile information and public Reviews, even after you have deleted the information from the Amabie Services or deactivated your account.

    Deceased User: In the event of the death of an Amabie registered User, please contact us. We will usually conduct our communication via email; should we require any other information, we will contact you at the email address you have provided in your request.

  8. Our Policy on Children

    Amabie is intended for general audiences and is not directed to children under 13. We do not intentionally collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child's account.

    If you are under the age of 13 you should not register as a User or submit personal information to us.

  9. How Can You Communicate With Us?

    If you have any questions about our privacy or security practices, or of you would like to request access to or correction of your personal information, you can contact Amabie by email at:

    Please add to your contact list or check your spam filter to ensure you receive these messages.

    Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.

  10. Modifications to This Privacy Policy

    Our Services are a dynamic, innovative environment, which means we are always seeking to improve the Services we offer you. We often introduce new features, some of which may result in the collection of new information. We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use, and disclosure of information about you. We will note the effective date of the latest version at the end of each policy. We will notify you when we make significant changes to this policy and give you the opportunity to review and comment on the revised policy before continuing to use our Services. If you object to the updates in changes, you may close your account. By continuing to access or use the Services after those changes become effective, you agree to the revised Privacy Policy.

    This agreement was written in English (US). To the extent any translated version of this agreement conflicts with the English version, the English version controls.

    Updated as of February 1, 2016