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Beauty News: Heme - Beauty for the Young at heart


Taiwanese beauty skincare makeup brand, Heme, first came out in 2005. This Asian beauty brand was focused on creating skincare products for the younger age range. With their cute packaging and strong marketing, they quickly became popular within Taiwan. Their beauty products are famous amongst Taiwanese beauty blogs and hopefully they’ll soon be noticed in the very dedicated Korean beauty blog community and get a lot of beauty reviews for everyone to try!


Heme has been doing well with their skincare products, which are targeted towards teenagers because they all have very basic functions. For example, you could use this brand for your acne control face wash, whitening skincare lotion, or moisturizing skincare sheet masks. Recently, to expand the brand, they came out with a new line of makeup products that revolve around the theme of “stationaries” (Stationary like pen and glue…). This is extremely cute because they wanted to emphasize how beauty and makeup is like creating an artwork on the face. A little color or stroke change here or there, could potentially change your entire look, which is why makeup is so fun! They put a lot of thought into making the packaging appealing as well.


Heme "stationary line products"


From the Left & top to bottom: Heme Black Lip gloss, Heme Lip Cheek Crayon, Heme Makeup eraser pen and Heme Water Proof Eyeliner & Eyeshadow pen


Heme Black Lip gloss: adjust your lip color creatively!


Heme created this special makeup product as a black lipgloss. The color is very special because… it’s black!! You might think that it’s going to be too strong, but this gloss is actually transparent and changes color according to the pH value of your lips. You can also layer it on other makeup lip products to create new colors & looks. The makeup lip gloss tip is a brush for an easy application. It also contains skincare essence, vitamin E, Meadowfoam Seed Oil, coconut oil, and aloe extract to help the lips maintain hydration throughout the day.


Some of our Amabie writers have used these lip makeup products and they look awesome!


Makeup crayon lips! Moisturizing and beautiful!


These crayon lipsticks from Heme are designed to be moisturizing with highly saturated colors. You could create natural looking lip colors with these makeup crayons. All of them contain hyaluronic acid, vitamin E and castor oil to help the lipst look hydrated with color. The makeup crayon lip pen itself is also an automatic tube design so you don’t need to sharpen it. It’s also very suitable for Korean beauty makeup look if you want ombre lips / bitten lip look. Colors come in berry red, apricot, and naked pink.


3D look! Create your special makeup look with these eyeliner pens


These crayon lipsticks from Heme are designed to be moisturizing with highly saturated colors. You could create natural looking lip colors with these makeup crayons. All of them contain hyaluronic acid, vitamin E and castor oil to help the lipst look hydrated with color. The makeup crayon lip pen itself is also an automatic tube design so you don’t need to sharpen it. It’s also very suitable for Korean beauty makeup look if you want ombre lips / bitten lip look. Colors come in berry red, apricot, and naked pink.


Erase your makeup!! Don’t be scared to make mistakes anymore 


This makeup product is a revolutionary product for people who have shaky hands and tend to make mistakes when applying on makeup. The Heme eraser pen will be able to erase your makeup mistakes. If you are a makeup expert and never make any mistakes (always makeup on fleek!), don’t worry, this product can also be used to erase your smudged eye makeup mascara, eye makeup eye shadow and more. The best thing is that it contains natural wax agents & vitamin E that moisturizes your eye area while erasing the mistake too! If you are into Korean makeup, Taiwanese makeup, and Japanese makeup, checks this product out! It might be a must-have product in your makeup purse!


Heme skincare and makeup beauty products – their ultimate goal: Trying to understand what the product wants & strives to create the best MIT (Made in Taiwan) Products. Heme beauty products are 100% made in Taiwan. The great part about this company is that they are focused on making skincare and makeup products that are affordable, multi-usage, and worth every buck of consumer’s money. They tried to fulfill the wish of women of buying high quality products without burning their wallet.


Side note about the author’s opinion on Heme:


Hi everyone! It’s Joanne from Amabie. Heme will always have a special place in my heart. Heme used to be a brand that created skincare products for teenage girls, which is why it’s so special to me because I still remember purchasing my very first bottle of skincare moisturizer, skincare sheetmask, and skincare face wash from Heme when I was 13 years old!


Image from Google, The face of Heme back 10 years ago : S.H.E


S.H.E is a popular Taiwanese female singing group that’s still around even until today and they used to be my favorite singers. I had all of those products that they’re each holding! Sadly, these products are discontinued; I still remember the smell of that pink bottle skincare face lotion! It was apple flavored and targeted for whitening, which comes to show how early an Asian girl is trained and taught to maintain her skin white! Heme was also one of the brands that first introduced skincare sleeping jelly masks to the market, approximately in 2008, something that was new & special at the time. I will always remember how fancy I felt when my Asian skincare routine just got more and more complicated! Starting skincare at an appropriate age really makes a big difference though!


For beauty reviews on Heme skincare and Heme makeup products, be sure to check them out on Amabie.com! You can also find great Asian beauty reviews, Korean makeup reviews, Korean beauty reviews and other Asian skincare reviews from users around the globe!


Article Published on November 14, 2016


Amabie.com is a review site for Korean makeup, Korean skin care, and other Asian beauty products. It’s the best way to blog and share your Asian skincare reviews!